How Does Google AdWords Pay Per Click (PPC) Marketing Work?
Google AdWords works on a pay per click basis. This means that you are only charged when your ad is clicked on. Because of this reason, most people believe that your position is entirely based on how much you are willing to spend per click. Whilst your position is largely determined by how much you are willing to spend per click, just by having a relevant ad to the keyword naturally boosts you up the search engine.
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